When you Don’t have the Staff, the Time or the Desire to Write
Sometimes you need a pair of fresh eyes to write copy that resonates with a visitor — someone like a freelance writer who doesn’t know your industry, the jargon or the technical details. I’m here to help when you need to get out a press release or a sales sheet for a new product launch or a newly hired employee, announce a new round of funding or a new location. If you’re looking for someone be your “staff” writer only when you need them… you’ve come to the right place.
My background in sales, marketing and business make me unique among freelance writers. I’m a business person who understands what goes into keeping your business going. I have the bottom-line perspective along with the formal sales training to reach your customers in a way that shows them “WIIFM” (wha’ts in it for me). When you can address the customer’s challenge in a way that shows how your product or services can solve it, they’re likely to buy.
Press Releases Make Sense for Many Situations
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. The purpose is to attract positive attention for the event and your company.
Your press release should focus on just one topic. All the facts, pictures, details, etc. should pertain to the subject and be provided as part of the copy. The more complete and “internet-ready” your release is, the more likely it will be picked up and used by the media.
There is a specific format that is expected and the copy should read like a story your audience wants to hear — this is where a freelance writer can make a difference. There are many online press release distribution sites, both paid and free, that will get it published and give you exposure to your market.
Once you have your story written, it makes sense to re-purpose it for other platforms: a blog post, a tweet, a Facebook entry or a case study. So, get the word out for your event, your promotion, new products or services, a new location, new website, book signing, contest or certification.
Case Studies Showcase your Expertise and Professionalism
When your customer can see themselves in case study, they can relate to how you solved the problem they’re facing. A case study gives an overview of the business challenge, shows the solution and the outcome. It gives more information than a testimonial and shows some detail about how your product or service makes a difference.
It can be short or lengthy, but typically 3 –5 paragraphs will do the job without becoming overwhelming. It’s important to write this in a way that the customer can see themselves in the same position as the case writer and give them enough information that they can experience the same things as you begin to solve the challenge.
A well-written case study can be a compelling piece of your marketing campaign and a freelance writer can make the case something your clients can relate to.
White Papers do the Heavy Lifting
When your client is considering various options to solve their business challenge, white papers provide more detailed or technical information that helps your client decide to buy. These documents become part of your marketing communications, establishe thought leadership or educate customers further.
You can also use your white paper as content on various platforms throughout the internet. Announce the offering of the white paper with a press release, share the “free” paper on social media and solicit comments on your blog about your proposed solutions.
White papers are tuned specifically to:
- Show that you understand customer problems;
- Describe your technology or solution; and
- Explain why that technology is the customer’s best choice among available products
The goal is to educate, inform and convince your buyer.
A professional freelance writer knows how to write compelling copy that moves your customer to action. Contact iMedia Buzz, Inc. to get the job done so you can begin selling more. Call 303-818-4663.