Your Keyword Search & Analysis
iMedia Buzz, Inc. is available to assist in selecting the keywords with the best chance of returning great search results.
To optimize web content for better search engine results, you need to know how thecustomers/clients are searching for information. Are there certain terms or phrases that describe what the company does and would lead prospects to find them more easily? Those terms and phrases are called keywords and are critical to your business “getting found.”
iMedia Buzz provides Keyword Analysis of ythe competition as well as a Keyword Search for your client’s business. We will suggest any additional keywords that come up in the search and focus on using the most promising words in the specific areas of each web page where they’ll carry the most weight.
The process:
Brainstorming - Thinking of what the customers/potential visitors would be likely to type in to search engines in an attempt to find the information/services your client’s site offers (including alternate spellings, wordings, synonyms, etc).
Surveying Customers- Surveying past or potential customers is a great way to expand the keyword list to include as many terms and phrases as possible. It can also give us a good idea of what’s likely to be the biggest traffic drivers and produce the highest conversion rates.
Applying Data Research Tools - Several tools online offer information about the number of times users perform specific searches. Using these tools can offer concrete data about trends in the keyword search and selection.
Term Selection – The next step is to determine which keywords and phrases will likely return the best results for the business based on the client’s expertise, past customers and analysis.
Performance Testing and Analytics – After keyword selection, analytics programs that measure web traffic, activity, and conversions can be used to further refine keyword selection. You will continue to refine and tweak your keyword choices over time by watching the results.
Your web content – should be well-written with the audience in mind . It’s critical to include the information visitors are looking for in an easy-to-read and navigate format. Using color, style and structure makes a big difference in whether the visitor stays to read the page or decides to click away.
Linkbuilding - After keywords and copy, link-building is the next piece of the “get found” puzzle. Each time someone links to yothe site, the search engine considers that a “vote” for client’s site, which means a higher ranking in the search results — and more people seeing their content as a trusted source. This is where social networking comes in…
iMedia Buzz, Inc. provides a full Keyword Search and Analysis…
You’ll know what phrases people are using to search for your client’s product or service. Using those keyword search results allows us to target those phrases in your web content to ensure that you’ll be found. When we use those keywords in your web content, your site will be considered “relevant” for those inquiries and come up in the search results.
Once you have refined your keyword selections, you’ll use them for all your communications on the net: blogging, article writing, social media, case studies and press releases. Keywords are the fundamental building blocks for your web content to be found by visitors searching for your product or service.
