Questions?
Q: How do I know if I need a Keyword Search?
A: If you are not comfortable doing a keyword search for your client, don’t know where to put that information when you get it and do not have the time to create influential, compelling content, you need a web copywriter to maximize your influence on the net.
Q: What is the process for a Keyword Search?
A: Once you decide to use iMedia Buzz for your web content, we go through a multi-step process:
- Brainstorming – Thinking of what customers/potential visitors would be likely to type in to search engines in an attempt to find the information/services your client’s site offers (including alternate spellings, wordings, synonyms, etc).
- Surveying Customers – Surveying past or potential customers is a great way to expand the keyword list to include as many terms and phrases as possible. It can also give you a good idea of what’s likely to be the biggest traffic drivers and produce the highest conversion rates.
- Applying Data Research Tools – Several tools online offer information about the number of times users perform specific searches. Using these tools can offer concrete data about trends in keyword selection.
- Term Selection – The next step is to determine which keywords will likely return the best results for your client’s business based on their expertise, past customers and analysis.
- Performance Testing and Analytics – After keyword selection, analytics programs that measure web traffic, activity, and conversions can be used to further refine keyword selection. You will continue to refine and tweak your keyword choices over time by watching the results.
Q: Why Should I Hire an SEO copywriter?
A: When you do not have the time to write for your client, the project has stalled or the client doesn’t want to do it. I can create influential, compelling content using keyword phrases that can maximize their influence on the net. Website content is not simply a re-posting of a print brochure. There is a proven method for using keyword phrases and structuring the page that will get better search results.
Q: Can you Complete a Project I’ve Already Started and Just Can’t Seem to Finish?
A: Yes. Sometimes you get started with the best of intentions, but life gets in the way. As a freelance writer, I can take your project to completion so you can begin using it to generate more sales.
Q: What Does a Professional Copywriter Do?
A: A freelance copywriter writer understands how to write materials that present your product or service’s features and translate them into benefits the customer needs. Once the buyer can see the solution to their business challenge — they are more likely to buy.
Q: Why Would I Need a Press Release?
A: A press release is valuable for getting the word out any number of announcements for your company: an upcoming event, launching a new website, announcing a relocation, a new hire, etc. Once you have your press release, that same content can be re-purposed for a variety of platforms and posts.
Q: What is a White Paper?
A: White papers provide more detailed or technical information that helps your client through the decision process. These documents become part of your marketing communications, establish thought leadership and educate customers further, presenting a solution to a business challenge.
