Keywords: Can’t Optimize your Website Without ’em
1. Start with the Keyword Search
The GOAL: Have one or two unique keyword phrases for each page of your website
Here’s a quick and basic way to get the Keyword Search underway:
- Brainstorm with your employees and customers asking “What phrases or words would you type into a search engine to find our product/service?”
- Bearing in mind that you need a unique set of keywords for each page’s topic, select the most popular ones for the next step.
- Type the phrase into a search engine and see how many results you get — this is a measure of how popular and competitive that phrase is.
- Use the free Google Adwords Keyword tool to determine how many actual searches were done with this keyword phrase. Choose one or two phrases that have moderate competition and a large number of monthly searches.
You now have one or two primary keywords for each page of your website.
2. Title Tags: Tell Search Engines what the Page is About
The GOAL: Make it easy for search engines to index your page and know what it’s about
The title tag looks like this: <title> your keyword(s) </title>
This is a very important place for your keywords. Search engines use this tag to identify what this page is about and how to index it for later reference. You want your site to come up when someone types in this phrase.
Here’s an example: <title> Website Copywriting </title> where “Website Copywriting” is my primary keyword phrase for this page.
Be sure you have a unique title tag for each page, focusing on that page topic only.
3. Headings: Create Interest
The GOAL: Create an intriguing headline to draw in readers AND incorporate keywords in h1 and h2 tags
The main heading (h1 tag – only one h1 tag per page, please) and the sub-headings (h2 tags – can have multiple h2 tags) for the page should also contain one or more of your keywords and be a catchy, interesting headline. Search engines look at the headings (h1 and h2 tags) for more information on what this page is about AND you’ll need to draw in your visitors and invite them to read on.
4. Body Text: Solve a Problem or Need
The GOAL: Get inside your visitor’s head and give them the information they need to solve their business challenge
Try to write your content to be “skimmable.” Most people do not read web pages word for word, but skim to see if they’re in the right place. Keep the paragraphs and sentences short, sprinkle your keywords into the text where you can (be sure the sentences still “flow”) and I even use BOLD text to give the gist of the paragraph at a glance as you scan the page.
5. Call to Action: Direct Visitor to Next Step
The GOAL: Get the visitor to take the next step toward purchasing your service or product
This is where you give the visitor explicit directions for what you want them to do next. Call xxx-xxx-xxxx or contact us for more information, for an appointment, to sign up, etc. Make sure you include your keyword phrase here, make it bold, and include a link to make it easy (don’t make them hunt for your contact page, sign-up sheet, appointment schedule, etc).
Here’s an example using the same keyword phrase from above: Contact iMedia Buzz or call 303-818-4663 today for a free one-hour consultation and estimate for your Website Copywriting.
And that’s it. All 5 Steps need to be done for each page of your website. If you don’t have an in-house SEO Copywriter and don’t feel confident about doing this, please feel free to give me a call. I’d be delighted to help.
** WARNING** Here comes the Call to Action for this blog post:
Contact iMedia Buzz, Inc. or call 303-818-4663 for your FREE one-hour consultation for web copywriting (KEYWORD). I’ll review your website and let you know what needs to be done to fully optimize your site. Call TODAY!
About the Author: Deb Ward is owner and founder of iMedia Buzz, Inc. which offers SEO Copywriting, Keyword Search, and Content Creation to small businesses.