Google Search Basics
Have you ever wondered how Google Search works? In simple terms, here are the basics of what this whole “search thing” is about and how it can make a difference in how/whether your website is found. (FYI: a lot of information about using Google can be found in their Google Guide.)
Google basically has three parts:
- The Spider or Bot that finds your page (both words are used interchangeably)
- The Indexer that will sort the words/pages and store them in a database
- The Query Processor that finds the page that is most relevant to your search query
A Little More Detail
Google’s Spiders, Bots: This is a bit a code that searches out web pages and hands them off to the indexer. It finds pages either through an “Add URL” form that you fill out on Google’s site (www.google.com/addurl.html) or via links it finds when crawling through the web. The Spider has to determine how often to revisit a page in order to return current results over time.
To keep the index current, Google re-crawls popular and frequently changing pages more often – HINT: this is one of the best reasons to keep blogging and host your blog on your website. It’s continuously adds new pages and content to your site for the bots to crawl and index.
The Indexer: Once the bots pass along the pages it finds, these pages are stored in the Index Database. The information is sorted and stored for quick access when a query is made.
The Query Processor: The query begins when you type in a word/phrase you want to search. The “engine” then evaluates your query and matches it to documents that are relevant, ranks them in order of relevance and returns the results.
PageRank is what Google calls this system. A page with a higher PageRank is considered more relevant to your query and therefore, more important. Many factors go into this determination, and Google is constantly evolving and tweaking its algorithm.
So – what does all this mean to you?
Once you understand the basics, it’s easier for you to tweak your site to bring better search results and therefore be found more easily by someone looking for your product or service. TRANSLATION: more sales!
- Make sure your blogging or somehow continuously improving/adding content to your site so it’s fresh — that keeps the bots coming back more often.
- Be sure to use keywords – phrases and words that your customers/clients are using to find what you offer.
- Consider hiring a professional to ensure you’re finding the best keywords, using search-friendly page structure and are putting your best foot forward for Search Engine Optimization (SEO).
I’d love to hear from you — please comment below and let me know if you found this information helpful and what other topics you’d like to know more about. Cheers!
About the Author: Deb Ward is owner and founder of iMedia Buzz, Inc. which offers SEO Copywriting, Keyword Search, and Content Creation to small businesses. Get Found!