Facebook is not just for social sharing…
It’s a tool for business. With over 500 million users, with all types of interests, connections, likes/dislikes and links — it’s a treasure trove of personal data. A marketer’s dream.
With Facebook, you can precisely target ads to your audience by location, age, sex, education, language and even by their workplace. AND, your potential fans have willingly entered information about their favorite TV shows, hobbies, political views and college major!
For 20 cents for each 1000 views of your ad, you can reach a very specific segment and give them exactly what they’re interested in. Make sure your offer meets their needs, speaks to their interests and is full of useful information.
People love contests. Ask their opinions, invite their photos or creations. Give away services or products and then ask for feedback. Hold a virtual event! Once in a while, a great “how-to” video or a free e-book is appreciated if it answers a burning question.
The bottom line: provide great content, engaging events and useful information and your customers/fans will keep coming back for more. And Facebook helps you do just that by providing tons of personal data to help you tailor your message to each segment of your audience. Then spread the word. Take whatever you posted on Facebook and re-purpose it for Twitter and even LinkedIn. Your audience may be focused elsewhere the day you post to your fan page. You may even reach a new audience who’s interested in the same things.
What other ideas or suggestions do you have? Feel free to share comments below. I’d love to hear form you.
About the Author: Deb Ward is owner and founder of iMedia Buzz, Inc. which offers a “turn-key” solution to small businesses who want to take their “online brochure” website and turn it into a dynamic, marketing tool. Get Found!